Nukona is a company that offers app security and policy management to the enterprise market.
One of the pioneers of the BYOD (Bring Your Own Device) trend, Nukona’s app made it possible for companies to allow their employees to bring and use their own personal devices, as Nukona’s app protected the company’s stored information through app sandboxing.
Shown above: Nukona app easily connecting people by allowing employees to bring their own devices and for companies to protect their content
The company’s main problem was that their pre-existing brand turned away potential clients and users. For contextual purposes, this was their website prior to the redesign:
Shown above: Old Nukona website that had a very high bounce rate for all users
<aside> ✔️ Massive increase in customer inquiries and sales
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<aside> ✔️ Acquisition by Symantec a few weeks after the rebrand and UX redesign
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